Here’s what a basic funnel flow often looks like:

• Awareness – They see your ad, social post, or search result.
  
  
• Interest – They visit your page or click your offer.
  
  
• Decision – They read your copy or testimonials.
  
  
• Action – They buy, sign up, or reach out.
  
  

Before diving into the different funnel types, it helps to start by understanding how sales funnels work. This HubSpot breakdown lays out the essentials with clear visuals and easy-to-follow explanations.

If your main goal is building an email list or generating inquiries, lead generation funnels are your best friend.

This type of funnel is perfect for:

• Coaches, consultants, or service-based businesses
  
  
• Small businesses that need to nurture leads before closing a sale
  
  
• Startups aim to establish trust before making the ask.
  
  

Typical structure:

• A freebie offer (like a checklist or guide)
  
  
• An opt-in form or landing page
  
  
• A follow-up email sequence
  
  

Why it works:
It gives value upfront and builds trust, so your leads are already warmed up when you make your offer.

Pro tip: Add testimonials or quick wins in the email follow-ups.

If you're selling something downloadable or course-based, you’ll want a sales funnel designed for digital products.

Here’s what that typically looks like:

• A landing page that explains the product
  
  
• Scarcity (limited-time offer, bonuses)
  
  
• Checkout page
  
  
• Thank you or upsell page
  
  

🎯 Sales funnel examples for digital products often include:

• Tripwire funnels
  
  
• Webinar funnels
  
  
• Product launch funnels
  
  

Why this works:
Sell effortlessly - your funnel does the hard work for you.
If you're ready to create your own funnel, check out our step-by-step guide on how to build a high-converting sales funnel tailored for online businesses.

➡️ At StruClick, we help digital creators like you design custom sales funnels that boost conversions and keep your audience engaged from page one.

Offering something premium like 1:1 coaching or bespoke services?

Application funnels are built to filter serious clients from window shoppers. You’re not looking for clicks, you want commitment.

Structure:

• Landing page with benefits
  
  
• Application form or quiz
  
  
• Booking or follow-up call
  
  
• Confirmation/thank-you page
  
  

Why it’s powerful:
This funnel helps qualify leads, saving you from wasting time on tire-kickers. It also frames your offer as exclusive.

Ideal for:

• Coaches
  
  
• Agency owners
  
  
• Premium consultants

If you love teaching or sharing value on camera, this one’s for you.

Webinar funnels are ideal for building trust and educating your audience while pitching a product or service at the end.

What it looks like:

• Registration page
  
  
• Email reminders
  
  
• Live or automated webinar
  
  
• Sales page
  
  
• Follow-up sequence
  
  

Bonus Tip: Add scarcity via bonuses or countdown timers to boost urgency.

This is one of the best marketing funnel strategies for online sales, especially for launching courses, memberships, or software.

At StruClick, we help you structure webinar funnels that blend value and persuasion naturally (without sounding salesy).

Looking to grow a community and increase engagement before your big launch?

Try a challenge funnel or mini-course funnel.

Structure:

• Opt-in for a 3-5 day challenge or short course
  
  
• Drip content daily (via email or private group)
  
  
• Final pitch on Day 5
  
  
• Follow-up emails
  
  

Why this works:
You're giving a transformation preview for free, which builds loyalty and anticipation.

Perfect for:

• Health coaches
  
  
• Creators launching a course
  
  
• Product-based businesses introducing new offers

People love quizzes. That’s why quiz funnels have skyrocketed in popularity.

Great for:

• Personality-based brands
  
  
• Product recommendations
  
  
• Segmenting email lists
  
  

How it works:

• Engaging quiz landing page
  
  
• Email opt-in to see results
  
  
• Tailored result + offer or content
  
  

This is smart lead generation, as it not only gets emails, it also segments and qualifies your leads instantly.

Need help building one? StruClick designs quiz funnels that engage, segment, and drive conversions effortlessly.

If you’re running an online store, a basic product page won’t cut it anymore.

An e-commerce funnel adds structure and persuasion to the buying process:

• Product page with reviews, scarcity, and urgency
  
  
• Upsell or bundle offer
  
  
• Checkout
  
  
• Thank you + repeat purchase offer
  
  

Bonus elements:

• Cart abandonment emails
  
  
• Post-purchase nurture flows
  
  

Leverage this strategy to increase average order value and minimize drop-offs.. Even a simple funnel can outperform a traditional store layout.