SEO Strategy & Keyword Research
Identify the search terms, opportunities and pages that can help connect your business with the right audience.
Identify the search terms, opportunities and pages that can help connect your business with the right audience.
Optimise page titles, headings, content, internal links, images and other on-page elements to improve relevance and search visibility.
Identify crawling, indexing, performance and website structure issues that may be limiting organic search performance.
Strengthen your local presence through Google Business Profile optimization and website improvements supporting relevant local searches.
Create and optimize service pages and useful blog content around topics your potential customers are actively searching for.
Monitor rankings, queries, traffic and search performance to identify what's working and where new opportunities are developing.
Keep important business information complete, relevant and properly optimised.
Strengthen service and location relevance throughout your website.
Identify opportunities to strengthen trust and local prominence around your business.
Monitor how your business appears for relevant searches and identify areas for improvement.
Assess your website, current search visibility, competitors and existing opportunities.
Identify priority keywords, pages, technical improvements and content opportunities.
Improve the website, content, on-page SEO and local search presence based on agreed priorities.
Track performance and continue refining the strategy as new opportunities develop.
The result: Stronger search visibility, growing keyword reach, and more opportunities for potential guests to discover the business.
What We Worked On:
✓ SEO & content optimization
✓ Google Business Profile optimization
✓ Monthly blog content
✓ Social media content
✓ Email marketing
The result: Stronger Google visibility, more ranking keywords, and a growing flow of organic traffic for a relatively new accommodation website.
55% of bookings are now direct bookings.
What We Worked On:
✓ Main page content expansion & optimization
✓ On-page SEO improvements
✓ Ongoing monthly SEO
✓ 2 SEO-focused blog posts per month
✓ Search performance & keyword tracking
The result: A stronger website structure, broader keyword visibility and steady growth in Google Search impressions following the one-time website overhaul.
Website content, structure & SEO overhaul - ONE-TIME SERVICE
What We Worked On:
✓ Rewrote and expanded core website content
✓ Expanded the original 5-page site structure
✓ Created dedicated service pages
✓ Improved page targeting and on-page SEO
✓ Strengthened internal content structure and user journeys
Increase visibility for the stays, experiences and locations potential guests are searching for.
Reach customers actively searching for services in your local area.
Build visibility around properties, destinations, services and customer search intent.
Develop a stronger organic search foundation without relying entirely on paid advertising.
More Visibility Relevant searches
Better Local Presence Search & Maps
SEO work can include keyword research, on-page optimization, technical SEO, content optimization, Google Business Profile improvements, Local SEO, and ongoing search performance monitoring. The exact priorities depend on your website and current visibility.
SEO focuses on improving your website's visibility in organic search results, while Local SEO focuses more specifically on helping businesses appear for searches connected to a geographic area, including relevant Google Search and Maps results.
SEO is a long-term strategy, and the timeframe varies depending on your website, competition, existing authority, and the work required. Improvements can appear gradually, while stronger organic growth typically develops through consistent optimization over time.
Not every business needs the same level of ongoing work. Some websites need an initial SEO overhaul, while businesses competing for active search demand can benefit from ongoing optimization, content and performance monitoring.
Yes. Google Business Profile optimization can be included as part of Local SEO when it is relevant to your business and target.